How to Start a Poultry Farming Business | Including Free Poultry Farming Business Plan Template & Flyer Design
Starting a poultry farming business is a global business idea. It is so because all over the world; in various countries, poultry products are considered an important food item.
It has become so much a lucrative business and attracts both national and global attention. It is also important because it is becoming an important foreign exchange earning business for many countries.
Poultry Business Defined
Poultry farming is the process of raising domesticated birds such as chickens, ducks, turkeys, and geese for the purpose of producing meat or eggs for food.
Poultry is farmed in great numbers with chickens being the most numerous. Chickens raised for eggs are usually called layers while chickens raised for meat are called broilers.
Poultry farming is a capital-intensive business. Therefore, to be a successful poultry farmer, you need a well-thought-out business plan. A business plan is a business road map.
Poultry Business Plan Attributes
- It will enable you in:
- Re-engineering your existing business
- Highlight your strategic priorities and specific action points
- Show Specific manpower needs,
- Show your Capital (fund) need,
- Look for and get investors
- Apply and borrow funds from banks.
- Show your need for new fixed assets, and whether to buy or hire them.
- Showcase your business marketing strategy
- Highlight your expansion needs,
- Business Valuation in cases of mergers, joint ventures, etc.
- And many other purposes.
Now you know why you need a business plan for your poultry business.
The first thing to do is to plan the layout of your business plan. That means you have to have the contents listed out like this:
- Cover Sheet
- Table of Content
- Mission Statement
- Executive Summary
- The Business
- Market Analysis
- SWOT Analysis
- Financial Projection,
- Marketing Plan
- Other matters: appendages.
You can see that with this your business plan is done. What you would do now is to add flesh to the items one after the other. It has also to be noted that writing a business plan is a technical matter that most times require expert services.
With what we have here, you may still have need us if it must be a Winning Business Plan.
Mission statement and Business Overview:
Make your mission statement, goals, and objectives here, then go on with the business overview as in the following expressions;
Poultry farming is a highly thriving and profitable business venture. Aside from the fact that people consume birds and chickens et al, the supply of eggs is also a major source of revenue generation for the poultry farmers.
Players in the poultry farming and egg production industry basically raise chickens for meat and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.
The Poultry Farm and Egg Production Company Industry is indeed a very large industry and pretty much thriving in all parts of the world, especially in developed countries such as South Africa, Lesotho, Swaziland, and Zimbabwe.
If you are looking toward leveraging the agriculture industry to generate huge income, then one of your best bets is to start a poultry farm and egg production business. One thing is certain about starting a poultry farming and egg production business.
If you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.
Write your executive summary here. It must actually be the summary of all that is contained in this plan. It must not be more than three pages. Write it last.
Market Analysis: Template Poultry Farming
These to consider here are:
• Market Trends Template Poultry Farming
The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.
No doubt, the increased demand for chicken and eggs from households and food-related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry.
In the face of this growth, the profit margin has suffered from rising feed costs and also regulations regarding animal welfare.
As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce the quantities of chickens/birds and eggs per time.
• Our Target Market/Market Segmentation
Naturally, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefit from the business value chain of the poultry farming and egg production industry is all-encompassing and it is far-reaching.
Every household consumes produce from commercial poultry farms be it chicken or egg. So also almost all hotels and fast restaurants sell chicken and eggs. In essence, a commercial poultry farmer should be able to sell his or her chicken and eggs to as many people as possible.
In view of that, we have positioned our business to attract consumers of chickens and eggs not just in your country alone but also in other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.
Below is a list of the people and businesses/segments that we will market our chickens and eggs too;
• Fast food eateries
• Agriculture merchants
Our Competitive Advantage
Here tell us what competitive advantage you have over other competitors.
It is easier to find entrepreneurs flocking to an industry that is known to generate consistent income which is why there are more commercial poultry farmers in most parts of the world.
As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.
….Farm Name e.g. ABC Farm Ltd…….is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available markets
We have done our homework and we have been able to highlight some factors that will give us a competitive advantage in the marketplace.
Some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, a good network, and excellent relationship management.
Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of our country.
We have some of the latest commercial poultry farming hatcheries, tools, and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some of the most experienced hands.
Sales and marketing strategy
Now tell us how you intend to market your product and generate the turnover that will sustain the business.
…we are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their chickens and eggs as when due.
Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal. Farm Name…
Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on a daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers.
In summary. Farms Name…. will adopt the following strategies in marketing our commercial farm produce;
- Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, households, hotels, restaurants, agriculture producers merchants, etc.
- Advertise our business in agriculture and food-related magazines and websites
- List our commercial poultry farms and egg production business on yellow pages ads
- Attend related agriculture and food expos, seminars, and business fairs et al
- Leverage the internet to promote our business
- Engage in direct marketing
- Encourage the use of word-of-mouth marketing (referrals)
Our Pricing Strategy
Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits are dependent on your strategy while some of the factors are beyond your control.
For example, if the climatic condition is unfavorable and if there is a natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs. You must itemize these factors here because you will continue to watch them as you progress.
Over and above, if you want to get the right pricing for your chicken and eggs, then you should ensure that you choose a good location for a commercial poultry farm, and choose a good breed that will guarantee a bountiful harvest.
Cut the cost of running your poultry farm to the barest minimum and of course try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminated the cost of transporting the goods to the market and other logistics.
Then you can write
We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produce are going to be what other commercial poultry farmers would look towards beating.
One thing is certain; the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their eggs and chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.
Here let us know how you intend to collect your money.
The payment policy adopted by farm Name…. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulations in the country.
Here are the payment options that ….Farm Name…. will make available to her clients;
- Payment via bank transfer
- Payment with cash
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our clients to make payment for farm produces purchases without any stress on their part.
Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfers for chickens and eggs.
Publicity and Advertising Strategy
Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business.
We intend to grow our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business.
Below are the platforms we will leverage to boost our commercial poultry farm and production brand and to promote and advertise our business;
- Place adverts on community-based newspapers, radio stations, and TV stations.
- Encourage the use of word-of-mouth publicity from our loyal customers
- Leverage the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+, and other platforms to promote our business.
- Ensure that we position our banners and billboards in strategic positions all around the towns.
- Distribute our flyers and handbills in target areas in and around our neighborhood
- Contact corporate organizations, households, landlord associations, and schools by calling them up and informing them of …Farm Name….and the poultry products we sell
- Advertise our business on our official website and employ strategies that will help us pull traffic to the site
- Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.
Generating Funding / Start-up Capital for …Farm Name…
No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality.
Finance is a very important factor when it comes to starting a business such as commercial poultry farming. No doubt raising start-up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
…Farm Name…. is a family business that is solely owned and financed by …Farm Name… and his immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start-up capital to 3 major sources.
These are the areas we intend to generate our start-up capital
- Generate part of the start-up capital from personal savings
- Source for soft loans from family members and friends
- Apply for a loan from my Bank
We have been able to generate about ….State Amount… (Personal savings) …Amount… (From family members)
and …Amount ….soft loan from family members and we are at the final stages of obtaining a loan facility of…Amount … from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
Sustainability and Expansion Strategy | Template Poultry Farming
The future of a business lies in the number of loyal customers that they have the capacity and competence of the employees, their investment strategy, and the business structure.
If all of these factors are missing from a business (company), then it won’t be too long before the business closes the shop.
One of our major goals of starting. Farm Name…. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on a lower profit margin for a while.
..Farm Name… will make sure that the right foundation, structures, and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re-training of our workforce is at the top burner.
As a matter of fact, a profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to helping us build the business of our dreams.
SWOT Analysis: Template Poultry Farming
Now in the light of all, we have discussed above od the SWOT Analysis;
- S = Your strength
- W = Your weaknesses
- O = Your Opportunities
- T = Your Threats.
Prepare your financial expectations: Income and, Fixed Assets budgets, etc.
Other matters: appendages:
The worksheets for the estimates, research, etc. are going to be attached.
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Make your final notes and conclusions here
This is a free template that could aid you to produce your business plan. However, if you have further inquiries, would not have time to do it yourself, or cannot afford the necessary details and feasibility studies associated with it, contact us for one.