How to Start a Painting Business in South Africa
This is a guide on how to start a painting business in South Africa. House painting can be a very rewarding job, having the opportunity to paint and beautify someone’s home is very exciting.
5 reasons to start a painting business
- Getting started is easy.
- Startup and overhead costs are low.
- Clients pay more for specialized painting skills.
- Painting businesses are in demand.
- You get to be your own boss.
- Draft a business plan.
- Get your business registered.
- Purchase insurance and get licenses.
This is an activity with very few barriers to entry, however, it still requires you to have a lot of knowledge about house painting. You should be aware of the different types of paints available and what color contrasts usually work together.
Starting this business is not very difficult, the hard part is getting customers. This article will mainly focus on getting clients for a painting business in South Africa. House painting is very profitable and has very high-profit margins. Most companies offer home painting as part of their broader service offering. They might also offer renovations, plumbing, and roofing. This makes it much easier to get customers.
You don’t really need a college degree to be a house painter, all it takes is a little experience and you’re good to go. The focus should be primarily on learning the different types of paints and how you can work with them.
There are different types of paints, in color and texture, one gets a very thin paint while the other is thick. Knowing the different types of paints will also make it easier for you to recommend to your customers.
Some clients just commission you to paint the house and look for all the ideas and skills in you. This is where experience becomes very valuable, instinctively you will know what works and what doesn’t.
Register your business
I personally wouldn’t recommend registering this business when you’re just starting out, it can take a long time to get customers. Register it when you have a steady stream of customers, especially if you only offer paint services and nothing else. The cost of registering a business in South Africa is currently R125.
Market your business
Marketing this business can be quite difficult, people use painting services when they need them. Your goal should be to make sure customers find you when they search for your services. The best way to do this is to go online. Network with all the people who are part of the home construction industry.
These people can be builders, roofers, carpenters, or plumbers. They are usually the first that your prospects ask for advice, especially if they’ve done a good job. This network will bring you a lot of customers in the form of referrals, you might even reward referrals to encourage them. Paying back 10% to the referrer gives them an incentive to bring you more customers next time.