How to start a mobile kitchen business in South Africa
A mobile kitchen business is a great way to enter the food business by reducing start-up costs and barriers to entry. This is a guide on how to start a mobile kitchen business in South Africa.
This business is ideal for people who like to serve food on the go and go straight to where their customers are instead of waiting for them to arrive at your food business. The barriers to entry are lower than other businesses found in the food space, businesses such as restaurants and cafes.
A mobile kitchen is also known as a food truck, the business can be very profitable due to the lower overheads. Everyone loves food, this is an activity that will always thrive if handled professionally.
Identify your target market
This business is mostly about going where your customers are likely to be and serving them food. Identifying your goal early will make it easier to navigate the business as a whole. Mobile kitchens mainly benefit from going to crowded areas. Where there are crowds; there will be people who are hungry and in need of food.
These places can be work, the beach, parks, and schools. As this is a mobile activity, you can go to these places at the most convenient time. You can go to work when you know that lunchtime is coming and the same goes for schools. Go to parks, beaches, and other areas during peak hours.
Design your menu
Knowing your target market will make designing your menu a lot easier. Your menu should be targeted to the different demographics of your target market. People at work may want to buy a full meal, while kids at school may just want hot dogs and fries or a kota.
Buy a food truck and equipment
This will probably be the most expensive part of setting up the business, with the food truck being the most expensive item. You need to buy a food truck, it doesn’t have to be a firsthand food truck, you can get a good one for between R100, 000 and R150, 000.
Your equipment list should be determined by your menu and the type of food you want to serve. Be prepared to spend between R2, 000 and R15, 000 on equipment. The equipment could include a stove and a fryer.
Sales and Marketing
There are many opportunities to increase your sales in this business, you can sell extras and introduce new items to the menu. You must be willing to experiment and sell things that another group of people might like. Mobile kitchens don’t have to spend money on marketing other than food truck branding. You will get sales as long as you go to crowded areas.